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Domino's 'Pizza Mogul' Lets You Make Money off Your Own Pie Creations

Fast Feeder Adds Incentive to Build-Your-Own Pizza App

Editor's Pick

Building your own pizza has long been a feature of Domino's digital efforts and figures in such offerings as the brand's 3D iPad app via CP+B. But in Australia, the fast feeder has added an incentive to customers' customization fun -- money. With Pizza Mogul, the brand is now allowing patrons to make a few bucks off their personalized recipes--somewhere between $.25 to $4.50 per each creation that sells to other patrons, depending on amount of toppings.

Hat tip to Lifehacker Australia.

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Date
Jul 07, 2014
Client:
Domino's
Category
Latest Creativity News on Ad Age

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