Building your own pizza has long been a feature of Domino's digital efforts and figures in such offerings as the brand's 3D iPad app via CP+B. But in Australia, the fast feeder has added an incentive to customers' customization fun -- money. With Pizza Mogul, the brand is now allowing patrons to make a few bucks off their personalized recipes--somewhere between $.25 to $4.50 per each creation that sells to other patrons, depending on amount of toppings.
Hat tip to Lifehacker Australia.
- Jul 07, 2014