Pizza Portfolio: Domino's Rewards Loyal Patrons With Shares, Profits

Company Will Give Some Customers a Serious Piece of the Pie

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Domino's Pizza has come up with two ways to reward its Piece of the Pie Rewards members with a literal and figurative piece of the pie.

Starting today, the millions of patrons signed up for the program are eligible for a chance to win Domino's stock. The company said it would pick 25 members at random monthly through November 2017, and give each of them 10 shares.

The giveaways are a fresh way for Domino's to try to stand out in the ever-changing pizza delivery market. In September, 2015, it launched the Piece of the Pie Rewards program, which offers users free pizza after they place a certain number of online orders. Domino's has also been adding more ways for members to order, such as via smart TVs and Amazon's Alexa. The tech upgrades are often showcased more than the pizza itself, so much so that Domino's has earned a reputation as a technology company that happens to sell pizza. Its stock price has risen, in part, because of that view. As of Friday's market close, Domino's was trading at $168 per share.

More creative customers have a chance to win more dough. Rewards members who follow Domino's on Instagram or Twitter and post a photo and caption with #PieceofthePieContest by April 16 could win a check for $10,000. Domino's said it plans to give out 50 checks, and that 10 of those winners would also get a trip to the company's Ann Arbor, Mich. headquarters.

Based on Friday's closing stock price, the value of the giveaways exceeds $1 million, excluding the cost of those fan trips.

Domino's will promote the program and the new promotions starting Monday with a 30-second commercial from CP&B. People shown in the spot, including a couple eating Domino's in their wedding attire and a man sporting a tattoo of Domino's old Noid mascot, are actual customers, the company said.

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About

Credits
Date
Dec 05, 2016
Agency:
Crispin Porter + Bogusky
Chief Creative Officer:
Ralph Watson
Client:
Domino's
EVP/ECD:
Tony Calcao
VP ECD:
Matt Talbot
VP Creative Director:
Andrew Lincoln
Art Director:
Austin Ridling
Copywriter:
Sarah Mosseller
Associate Design Director:
Scott Pridgen
Art Producer:
Lindsey Baltimore
Illustrator:
Roger Xavier
Print Producer:
Tyler Christensen
Music Supervisor:
Andy Hamm
Executive Director of Content Production:
Rupert Samuel
Director of Content Production:
Kate Hildebrant
Executive Producer:
Ramon Nuñez
Integrated Producer:
Alina Moeller
Junior Producer:
Amber Peña
VP Account Director:
Alex Guerri
Account Director:
Allison Foley
Content Supervisor:
Claire Marquess
Content Supervisor:
Brittany Tangsrud
Content Manager:
Stephen Stewart
Content Manager:
Alex Herz
Business Affairs:
Katherine Graham-Smith
Group Planning Director:
Dean McBeth
Cognitive Anthropologist:
Jason Abdilla
Production Company:
Knucklehead
Director:
Finn McGough
Director of Photography:
Adam Frisch
Executive Producer:
Cathleen Kisich
Producer:
Lauren Small
Line Producer:
Jonathan Dawes
Telecine Company:
Company 3
Colorist:
Siggy Ferstl
Senior Producer:
Matt Moran
Editorial Company:
Cosmo Street
Editor:
Stephane Dumonceau
Assistant Editor:
Robert Taylor
Executive Producer:
Yvette Cobarrubias-Sears
Producer:
Gigi May
Post Production Company:
Method Studios
Lead Flame Artist:
Kelly Bumbarger
Executive Producer:
Robert Owens
Producer:
Julia Paskert
Flame Artist:
Sean Wilson
Flame Artist:
Noah Caddis
Flame Artist:
Louis Schachte
Flame Artist:
Wensen Ho
Flame Artist:
Thomas Downs
Publisher:
HoriPro Entertainment
Label:
Speed Wagon Recordings
Track:
Keep on Loviing You
Producer:
Joe Vannelli
Writer/Composer:
Kevin Cronin
Lead Vocals:
Kevin P. Cronin Jr.
Artist, Background Vocals:
Bruce W. Hall
Musician:
Neal A. Doughty
Musician:
David P. Amato
Musician:
Bryan K. Hitt
Animation Company:
Make
Motion Graphics Artist:
Joe Kim
Motion Graphics Artist:
Josh Clos
Motion Graphics Artist:
Romain Faure
Producer:
Danny Robashkin
Audio Post:
Lime Studios
Mix Engineer:
Samuel Casas
Assistant Engineer:
Mark Nieto
Assistant Engineer:
Lisa Mermelstein
Producer:
Joanna Taylor
Producer:
Susie Boyajan
Producer:
Kayla Phungglan

See more credits

Category
Industry
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