Creativity

Domino's Pizza: The Noid's Super Pizza Shootout

Avoid the Noid!

Published on Aug 10, 2011

Editor's Pick

Remember the Noid? Well, the mischievous Domino's creature is back to celebrate his 25th birthday--he first appeared in the pizzamaker's spots in 1986--in a Facebook game, The Noid's Super Pizza Shootout, which literally dishes out free pizzas by the minute.

The game features '80s 8-bit stylings and challenges users to shoot as many pizzas as possible, while avoiding the Noid and dodging tomatoes. The more pizzas you hit, the higher your score and chance to win a free pie for yourself. The Noid claims to have stolen 10,080 free pizza coupons from Domino's and will continue to give them away every minute to round winners of the game for the rest of the week.

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Credits

Date
Aug 10, 2011
Agency:
Crispin Porter + Bogusky
Client:
Domino's Pizza

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