Creativity

Domino's Pizza: Think Oven

A virtual suggestion box.

Published on Feb 08, 2012

Editor's Pick

Domino's and CP+B's latest device for listening to what its customers think of the brand is a Facebook page, Think Oven, where customers can submit suggestions online (and get rewarded for their creativity).

Think Oven has two separate sections: Projects and Idea Box. In Projects, customers can give their suggestions on something specific, while they can submit any idea they might have for Domino's in Idea Box. For its first project, which began Monday, Domino's is asking for new uniform ideas. Two visual submissions and two written submissions will each be rewarded with $500.

The Think Oven platform is also highlighted in a new national TV spot for Parmesan Bread Bites, a product that was created by Brian Edler, a Domino's store owner in Ohio, inspiring the idea that great ideas can come from anywhere.

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About

Credits

Date
Feb 08, 2012
Agency:
Crispin Porter + Bogusky
Client:
Domino's Pizza

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