Creativity

Domino's Pizza: Ultimate Delivery Vehicle

A way to move pizza.

Published on Aug 14, 2012

Editor's Pick

Ice-cream gets its own trucks, so why shouldn't pizza? Domino's, the inventor of the "spoodle," the heatwave bag, and the Pizza Tracker, is putting its thinking hat on and asking consumers to help design the Ultimate Delivery Vehicle, tailor made for pizzas. $50,000 is up for grabs. The campaign, created by Crispin Porter & Bogusky in partnership with Local Motors, has this trailer video, a dedicated site to submit ideas and will also launch a spot featuring CEO Patrick Doyle riding along for deliveries to solicit feedback. Our suggestion: Something like these scooters.

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About

Credits

Date
Aug 14, 2012
Agency:
Crispin Porter + Bogusky
Client:
Domino's Pizza

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