Domino's Recycles Its Old Logo On Pinterest

Brand commissions artists to get creative with redundant materials

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Editor's Pick
Can old logos live on after they're scrapped? Domino's, having recently redesigned its logo, has found an answer to this question on Pinterest. Through agency CP+B, the brand has launched a Second Hand Logos page, and commissioned ten artists to create specific projects utilizing old Domino's logo belongings " from signage and clothing to store materials. The artists, or "Upcyclers" as they're called, are able to sell their items, as well as promote themselves to a potential nationwide audience via the site.
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Jun 17, 2013
Crispin Porter + Bogusky
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