Brand commissions artists to get creative with redundant materials
Published on Jun 17, 2013
Can old logos live on after they're scrapped? Domino's, having recently redesigned its logo, has found an answer to this question on Pinterest. Through agency CP+B, the brand has launched a Second Hand Logos page, and commissioned ten artists to create specific projects utilizing old Domino's logo belongings â€" from signage and clothing to store materials. The artists, or "Upcyclers" as they're called, are able to sell their items, as well as promote themselves to a potential nationwide audience via the site.