Domino's Creates a Method to Keep Pizza 'Steady' During Deliveries

Agency ArtPlan Uses Physicals Principles to Save Your Pie

Published on Jun 05, 2014

Editor's Pick

Pizza's great. Delivery pizza's even better. But sometimes, your pie resembles something thrown together by a two-year-old with an artistic flair rather than anything edible. That's because during the delivery process, pizzas get thrown about inside the metal container that sits atop the delivery scooter. To solve the problem, Domino's Brazil and agency ArtPlan created "Steady Pizza." The system uses two "hemispheres" fixed on X and Y axes, with pendulums of lead to compensate for the movement of the bike. That keeps the balance of the pizza, and saves your pie from demolition.

Kinda reminds us of the Gyrobowl.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Jun 05, 2014

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.