Now You Can Text a Pizza Emoji to Order Domino's

Fast Feeder Introduces Yet Another Service Innovation

Published on

Editor's Pick

Domino's generated a lot of excitement among pizza eaters when, with the help of some mysterious pizza emoji, it announced the introduction of Tweet ordering, which basically allowed its customers to do just that: order a pie through Twitter.

Now, with the help or Crispin Porter & Bogusky, it's innovating the ordering process once again by allowing its patrons to order through text message -- with that same pizza emoji. Customers need to opt in to the service by adding their mobile numbers to their Pizza Profiles on Once they do, they'll be able to re-order their pre-programmed "Easy Order" by texting a pizza emoji or the words "Easy Order" to DPIZZA (374992).

The text-emoji ordering is just the latest in the fast feeder's AnyWare services that offer customers innovative ways to get Domino's pies to their homes -- really quickly.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Jun 15, 2015
Crispin Porter + Bogusky
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age