Domino's Pizza In U.K. Offers 'Tummy Translator' App

Fake App Aims to Help Navigate Menu as Most Pizzas Are Ordered Online

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In a parody of ridiculous apps, Domino's Pizza offers one that helps users make menu choices by translating their stomach rumbles. A video explains the 'Gastro-Acoustic-Enterology' technology. According to the company, 62% of order are placed online, and half of those are from mobile phones. The agency is the London office of Iris Worldwide, which sold a stake to Cheil Worldwide in November 2014.
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Date
Feb 20, 2015
Client:
Domino's
Industry
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