Domino's Pizza In U.K. Offers 'Tummy Translator' App
Fake App Aims to Help Navigate Menu as Most Pizzas Are Ordered Online
Published on Feb 20, 2015
In a parody of ridiculous apps, Domino's Pizza offers one that helps users make menu choices by translating their stomach rumbles. A video explains the 'Gastro-Acoustic-Enterology' technology. According to the company, 62% of order are placed online, and half of those are from mobile phones. The agency is the London office of Iris Worldwide, which sold a stake to Cheil Worldwide in November 2014.