Why Do Birds Hate Domino's Pizza?

Whimsical Ad Aims to Change U.K. Attitudes Toward Pizza Crust

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Domino's wants to get the U.K. excited about pizza crusts, and this latest TV ad, promoting its Cheese and Smokey Bacon Stuffed Crust pizza, finds a whimsical way to persuade us that we shouldn't throw them away. It centers on a schoolgirl who delights in feeding the birds her leftover crusts -- until they get too delicious, that is. The ad (which has a totally different feel to Domino's U.S. work through Crispin Porter & Bogusky) is by Iris, London.

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About

Credits
Date
Sep 17, 2014
Agency:
Iris
Client:
Domino's (U.K.)
Production Company:
Tomboy Films
Director:
Kirk Jones
Producer:
Ben Murray
CGI Post Production:
Coffee and TV
Creative Director:
Andy Taylor
Senior Copywriter:
Stuart Nightingale
Senior Art Director:
Jonathan McKemey
Agency Producer:
Fiona Campbell
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