Pizza maker-turned-innovation company Dominos is now dipping its toes into another category: weddings.
Along with its agency Crispin Porter & Bogusky, the company has rolled out a Domino's Wedding Registry, whereby brides and grooms-to-be and their loved ones can select from a variety of offerings to enhance everything from pre-nuptial festivities like the bachelorette party, the wedding celebration itself and life after the big day. Offerings include a "2 a.m. Bachelor Party Feast," "The Wedding Night," "Dancing With my Slice" and "Low Key Date Night." Once ordered online, the pizza presents will be delivered to the betrothed via Domino's eGift cards.
"Valentine's Day is right around the corner, so we wanted to give recently-engaged couples that are passionate about pizza the chance to register for something they both truly love as much as their partner," said Domino's Spokesperson Jenny Fouracre in a statement. "Choosing wedding gifts can be a daunting process, especially if couples can't agree on what to register for. Our registry aims to bring couples together over their shared love of pizza."
The site operates as a typical wedding registry does. Couples can input their own wedding information and picks, while guests can look up couples to find out what they're hankering for.
And, like any responsible wedding purveyor would do, Domino's has also added the pizza gift ideas to its Pinterest page.