Creativity

A U.K. Agency Pranked Theresa May's Office With a Fake Valentine From Trump

A Light-Hearted Stunt With a Serious Point

By Alexandra Jardine. Published on Feb 14, 2017

Editor's Pick

With feelings running high in the U.K. over President Trump's proposed state visit to London, and his relationship with Prime Minister Theresa May, creative agency Don't Panic decided to play a Valentine's prank.

In this film, Heydon Prowse, a director of Don't Panic and star of satirical TV series "The Revolution Will Be Televised," calls up the main Number 10 Downing Street switchboard posing as an aide to U.S. Press Secretary Sean Spicer. Prowse speaks to an unidentified member of Theresa May's team to confirm her favorite flowers (hydrangeas) and says that Trump is going to send her a Valentine, not forgetting to put in a "slip of the tongue" about which part of her anatomy Trump grabbed at their meeting last month. Later, he's seen delivering a giant card to Downing Street, and being moved on by police.

While it's clearly all a bit of fun, Don't Panic (which specializes in politically charged PSAs for the likes of Save the Children and UNICEF), says it has a serious point to make: that it "serves to illustrate just how much the British government sucks up to President Trump and is keen to get as cosy with him as possible irrespective of overwhelming public outrage."

"Do we really want to be America's Valentine this year when their Commander is such a Chief?" it asks.

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About

Credits

Date
Feb 14, 2017
Agency:
Don't Panic London
Client:
Don't Panic

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