Creativity

London Agency Don't Panic Infiltrates Rivals With Edgy Recruitment Flypostings

Copy for Saatchi Calls for 'Glass Ceiling Remover'

By Alexandra Jardine. Published on Aug 10, 2016

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Sometimes, in order to attract the best creative talent in town, agencies need to get sneakily creative themselves. In our time we've seen some clever wheezes -- for example by 180 LA at the Cannes Lions in 2015 to poach jurors from other agencies, by inserting a recruitment ad into a case study. 360i, meanwhile, actually turned its recruitment process into a video game, while MRM/McCann Bucharest encouraged creatives to send rival talent from other agencies to Romania.

The latest attempt to poach rival talent comes from Don't Panic London, a small-ish agency known for its hard-hitting viral campaigns for charities like Save the Children and Greenpeace. In keeping with its status, it went for an unorthodox approach, sneaking a cycle courier into rival agencies like Saatchi & Saatchi, Wieden & Kennedy, Grey London, Mother and Lucky Generals, and flyposting "housemates wanted" style ads around the office.

The personalized copy for Saatchi employees is particularly edgy, given recent events: "Wanted: Creative Director / glass ceiling remover. We have room for another Creative Director to move in to our team! If you are clean, sociable and can give us a hand smashing the glass ceiling, send us your CV and portfolio and let's chat. Apply below ... No couples please."

The main posters copy reads: "We have room for another creative director to move in to our team! If you are clean, sociable and don't mind the odd late night sesh, get in touch...No couples please".

We can't wait to hear what kind of response they get--but before any creatives get in touch, we suggest they watch Danny Boyle's classic '90s film "Shallow Grave" about ill-fated housemates. Just as a warning, mind you.

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About

Credits

Date
Aug 10, 2016
Agency:
Don't Panic London
Client:
Don't Panic

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