Creativity

Doritos: Asylum 626 Trailer

Goodby and Doritos return with an insane follow-up to Hotel 626.

Published on Sep 22, 2009

Editor's Pick

Goodby and B-Reel are back with another scare-filled experience for Doritos, this time setting the scene in an insane asylum. Visitors to Asylum 626— which like Hotel is only open from 6:00 pm to 6:00 am—wake up to the first person POV of a mental patient getting the full treatment from a ghoulish doc and his aid. We won't spoil all the fun here, but expect to encounter everything from a lobotomy saw, electroshock therapy, and warm welcomes from your fellow inmates.

Like its predecessor, Asylum makes use of social networks via Facebook Connect and Twitter to update visitors' friends of their status in the ward. Webcams and mics also serve as key components for an optimized fright-fest. This time around, Goodby and Doritos incorporate a new augmented reality feature, and only with a marker available on Doritos bags can viewers discover the final surprises of the story.

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About

Credits

Date
Sep 22, 2009
Agency:
Goodby Silverstein & Partners
Client:
Doritos
Creative Director:
Rick Condos
Creative Director:
Hunter Hindman
Associate Creative Director:
Marc Sobier
Art Director:
Marc Sobier
Art Director:
Tim Semple
Copywriter:
Michelle Hirschberg
Executive Producer:
Amanda Cox
Senior Producer:
Margaret McLaughlin
Producer:
Maggie O'Brien
Group Account Director:
Nancy Reyes
Senior Communication Strategist:
Amanda Sklad
Production Company:
B-Reel
Director:
Tom Malmros
Editorial Company:
ntropic
Editor:
Nathan Robinson
Original Music:
Headroom
Sound Design:
Gino Nave
Producer:
Hillary Talltree

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