Doritos: Asylum 626 Trailer

Goodby and Doritos return with an insane follow-up to Hotel 626.

Published on

Editor's Pick

Goodby and B-Reel are back with another scare-filled experience for Doritos, this time setting the scene in an insane asylum. Visitors to Asylum 626ó which like Hotel is only open from 6:00 pm to 6:00 amówake up to the first person POV of a mental patient getting the full treatment from a ghoulish doc and his aid. We won't spoil all the fun here, but expect to encounter everything from a lobotomy saw, electroshock therapy, and warm welcomes from your fellow inmates.

Like its predecessor, Asylum makes use of social networks via Facebook Connect and Twitter to update visitors' friends of their status in the ward. Webcams and mics also serve as key components for an optimized fright-fest. This time around, Goodby and Doritos incorporate a new augmented reality feature, and only with a marker available on Doritos bags can viewers discover the final surprises of the story.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Sep 22, 2009
Goodby Silverstein & Partners
Creative Director:
Rick Condos
Creative Director:
Hunter Hindman
Associate Creative Director:
Marc Sobier
Art Director:
Marc Sobier
Art Director:
Tim Semple
Michelle Hirschberg
Executive Producer:
Amanda Cox
Senior Producer:
Margaret McLaughlin
Maggie O'Brien
Group Account Director:
Nancy Reyes
Senior Communication Strategist:
Amanda Sklad
Production Company:
Tom Malmros
Editorial Company:
Nathan Robinson
Original Music:
Sound Design:
Gino Nave
Hillary Talltree
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age