Doritos: Hotel 626

With Halloween looming, Goodby has unveiled a new horror-themed campaign for Doritos promoting the re-launch of the chips brand's Taco and Four Cheese flavors.

The site, dubbed "Hotel 626", is only open from 6pm to 6am EST and gives visitors the chance to take on scary challenges in 13 different rooms.

Hotel 626 features a morgue, a dark room and other claustrophobic confines, giving visitors 3D views in darkness, brooding sound design and cell phone directions that lets one react in real-time to the action on the screen. A microphone and a webcam are highly recommended to experience the whole site.

Subscribe to these comments. Member Ratings and Comments

Average user rating:
5.00
Number of user ratings:
2
Rated 5.00 Very cool. The camera room especially is pretty freakin' scary. 
insematrix, October 8th, 2008 06:17:42 pm

Rate this ad:
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

Go to the Web site Report a problem

Full Credits

Agency:
Goodby, Silverstein & Partners
Group Creative Director:
Hunter Hindman
Group Creative Director:
Rick Condos
Associate Creative Director:
Marc Sobier
Client:
Doritos
Associate Creative Director:
Hartley Rusen
Copywriter:
Michelle Hirschberg
Art Director:
Henrik Rosander
Creative Coordinator:
Karen Land
Director of Interactive Production:
Mike Geiger
Agency Executive Producer:
Amanda Cox
Agency Interactive Producer:
Maggie O'Brien
Production Company:
B-Reel
Flash Development/Editorial Company:
B-Reel
VFX:
ILP
Music:
Plan 8
Sound Design:
Dinahmoe
Mix:
Plop

Date

Jan 05, 2009

Genre

Visual

Tags

food, North America

Error message here.
Report an issue