Doritos: Hotel 626

With Halloween looming, Goodby has unveiled a new horror-themed campaign for Doritos promoting the re-launch of the chips brand's Taco and Four Cheese flavors.

Editor's Pick
The site, dubbed "Hotel 626", is only open from 6pm to 6am EST and gives visitors the chance to take on scary challenges in 13 different rooms.

Hotel 626 features a morgue, a dark room and other claustrophobic confines, giving visitors 3D views in darkness, brooding sound design and cell phone directions that lets one react in real-time to the action on the screen. A microphone and a webcam are highly recommended to experience the whole site.
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About

Credits
Date
Jan 05, 2009
Agency:
Goodby Silverstein & Partners
Group Creative Director:
Hunter Hindman
Group Creative Director:
Rick Condos
Associate Creative Director:
Marc Sobier
Client:
Doritos
Associate Creative Director:
Hartley Rusen
Copywriter:
Michelle Hirschberg
Art Director:
Henrik Rosander
Creative Coordinator:
Karen Land
Director of Interactive Production:
Mike Geiger
Agency Executive Producer:
Amanda Cox
Agency Interactive Producer:
Maggie O'Brien
Production Company:
B-Reel
Flash Development/Editorial Company:
B-Reel
VFX:
ILP
Music:
Plan 8
Sound Design:
Dinahmoe
Mix:
Plop
Tags
Genre
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