Creativity

Doritos: If Not Now, When?

Doritos and BBDO are making a play for Gen Z's legions of thumb-frantic text messagers by talking to them on bus shelters, wildpostings and Times Square billboards in their own pidgin English

Published on Feb 24, 2005

Editor's Pick

Doritos and BBDO are making a play for Gen Z's legions of thumb-frantic text messagers by talking to them on bus shelters, wildpostings and Times Square billboards in their own pidgin English

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About

Credits

Date
Feb 24, 2005
Client:
Doritos
Chief Creative Officer:
David Lubars
ECD/Copywriter:
Al Merrin
CD/Art Director:
Richard Sabean
Copywriter:
Steve Tredennick
Copywriter:
Hope Grider
Art Director:
Sharon Jessen
Art Director:
Erik Bjorkland
Art Producer:
Elise Daher
Agency:
BBDO New York

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