Creativity

Doritos: Late Night 360 Degree Video

Tantalising Tikka and BBQ Rib get a well-rounded introduction.

Published on Oct 19, 2010

Editor's Pick

Doritos' newest flavors, "Tantalising Tikka" and "BBQ Rib" get a 360-degree push in the U.K. component of the brand's new Late Night campaign, promoting new chip tastes inspired by classic after hours foods. AMV BBDO recruited director Chris Cairns to shoot an interactive video for "Coming to Get Me," an exclusive track written and performed by British rapper Professor Green. Viewers can click on the clip to see the goings on from every angle. The explorable video will also soon be available on the iPhone.

The "Late Night" campaign is Doritos' first ever global promotion and was created out of Goodby, Silverstein & Partners. Additional components of the effort include a Rihanna AR music video, created out of Goodby with production company Hi-Res.

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About

Credits

Date
Oct 19, 2010
Agency:
AMV BBDO
Client:
Doritos
Copywriter:
Prabs Wignarajah
Art Director:
Jeremy Tribe
Agency Planner:
Nicola Davies
TV Producer:
Suzy MacGregor
Media Agency:
OMD
Media Planner:
Gemma Podmore
Production Company:
Partizan
Director:
Chris Cairns
Production Company Producer:
Martin Poyner
Post Production Company:
The Mill
Audio Post Production:
Will Cohen

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