Proving that dogs are always a winner, whatever your brand, the winner in the last-ever Doritos 'Crash the Super Bowl' contest is a sweetly funny tale of a bunch of pups who are desperate to get their paws on some Doritos. They try every way possible to get into a supermarket and grab them, but their attempts are thwarted -- until they come up with a final, surreally ingenious solution.

The ad, directed by Jacob Chase from the U.S., was one of three finalists, one featuring a chip-eating fetus and another a Tinder-themed spot. "Crash the Super Bowl" ends its 10-year-run this year.