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Dos Equis Moves Cinco De Mayo to May 2

Most Interesting Man launches call to arms to move holiday because it falls on a Sunday

Editor's Pick

Is Cinco de Mayo falling on a Sunday really that bad a thing? After all, St. Paddy's Day did this year, and we didn't count a discernible drop in drunken debauchery. Still, Dos Equis seems to think it's a really bad thing, so it's enlisted "The Most Interesting Man in the World" to start a movement to move it to May 2, "Dos de Mayo." An online video asks fans to mobilize everyone they know to spread the word. The company is also hosting a Dos de Mayo party in L.A. -- fans have a chance to win a trip at this Maxim site.

Also, do you know how many carnitas you should eat with a bottle of Dos Equis? We'd say as many as you can, but according to this interesting infographic the brand created for the holiday, it's two.

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About

Credits
Date
Apr 04, 2013
Agency:
Havas Worldwide New York
Chief Creative Officer:
Lee Garfinkel
Client:
Dos Equis
Executive Creative Director:
Christian Carl
Executive Creative Director:
John Steward
Creative Director:
Carlos Fernandez
Creative Director:
Paul Fix
Copywriter:
Christian Beckett
Copywriter:
Daniel Berenson
Art Director:
Matt Lucero
Art Director:
John Vall
Art Director:
Rick Cohen
Director of Integrated Production:
Joe Guyt
Executive Producer:
Dave Evans
Producer:
Matt Sausmer
Director:
Joey Garfield
Digital Producer:
Dan Hymson
Production Company:
Ghost Robot
Tech Director:
Danny Wang
Web Developer:
Steven Cohrs
Web Developer:
Quin Glover
Executive Producer:
Zachary Mortensen
Executive Producer:
Mark De Pace
Producer:
Josh Hartsoe
Staff Producer:
Christine No
Director of Photography:
John Yi
Production Designer:
Elizabeth Jones
Wardrobe Stylist:
David Tabbert
Post House:
House of Trim
Editor:
Josh Cramer
Motion Graphics:
Paul Waszak
Assistant Editor:
Susi Dollnig
Assistant Editor:
Justin Spinks

See more credits

Category
Latest Creativity News on Ad Age

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