Dos Equis' Most Interesting Man Still Wants to Celebrate 'Dos de Mayo'

Cinco de Mayo is on Monday, So Why Not Change the Party to Friday?

Published on

Editor's Pick

Last year, Dos Equis' Most Interesting Man in the World started a movement to move Cinco de Mayo to the second of May, or "Dos de Mayo." Why? Well, for one thing, obviously, "Dos" jibes better with the beer's brand name, but also, last year, Cinco de Mayo happened to fall on a Sunday, which doesn't make for the best time to drink your brains out. This year, the Mexican Independence holiday falls on even a worse day, Monday, so the Most Interesting Man continues his push for "Dos" (this time, Friday) in 2014. The new campaign is also tied into Dos Equis' launch of a new beverage it hopes drinkers will enjoy on that day, the Dos-a-Rita, a ready-to-serve beer margarita made with 100 percent agave nectar and Dos Equis beer. Check out more about it in the campaign infographic.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Apr 15, 2014
Dos Equis
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age