Creativity

Dove Directs Girls to Pinterest to Boost Their Self-Esteem

Latest Spot Highlights How Every Girl Wants to Change Something

By Jack Neff. Published on Sep 29, 2015

Editor's Pick

Dove is releasing the latest video in its long-running Campaign for Real Beauty today, this time focusing on the vast majority of girls who'd like to change one thing about their appearance.

The idea sprang from Dove research finding 90% of girls would like to change one thing about themselves, with the film showcasing a variety of girls wishing they had curly or straight hair, lighter or darker skin, were shorter or stronger, etc.

This year's video is linked to a new program on Pinterest that includes 80 "shareable resources" to help women address girls' biggest barriers to self-esteem, developed with Dove's global advisory board of educators.

Though WPP's Ogilvy & Mather has created most of the Campaign for Real Beauty videos, the latest comes from "creative content agency" Evidently, withVaynerMedia pitching in on other content and Edelman on PR.

Read more about the campaign over at AdAge.com.

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Credits

Date
Sep 29, 2015
Agency:
Evidently
Client:
Dove

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