Real-Life Guys Find Out They're Going to be Dads in Dove's Father's Day Spot

Campaign Uses Personal Footage From 13 Couples

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In this Father's Day ad for Dove Men+Care, the brand tugs at our heartstrings with real-life footage of men finding out they're going to be fathers. Havas Helia (the digital and data arm of Havas) compiled the spot using existing Youtube footage from the lives of 13 real dads. They include a wife who had set up a hidden camera to capture the moment her husband realized as she had handed him a Penn State baby hat, bought in the school they first met, to signify their happy news. Another wife presents her husband with a poppy seed signifying the size of their unborn child.

The social campaign is running on Dove's Youtube channel where men are being asked to share their tips for fatherhood using the hashtag #realstrength. The brand says the camapign is "reflective of the increase in dad-driven content online today" and is baesd around research that showed that 82% of men globally believe that having a child changes the way they think about what it means to be a man.

The ad follows last year's Father's Day spot for Dove Men+Care, in which it celebrated "Real Dad Moments" and also was based on a survey about fatherhood.

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Jun 16, 2015
Havas Helia
Dove Men+ Care
Senior Team Manager:
Charlotte Lewis
Creative Director:
Aaron Howard
Iain Welland
Head of Digital Content Strategy:
Lee Thomas
Creative Content Strategist:
Stuart Howell
Senior Art Director:
Libby Clay
Senior Copywriter:
Rachel Heathfield
Apprentice Art Director:
Bethany Wells
Apprentice Copywriter:
Verena Camesasca
Social Creative Strategist:
Ed Hardy
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