Dove Targets Dads in Super Bowl Ad

Published on

Editor's Pick

Unilever's Dove announced that it will be featuring a dad-themed ad during the Super Bowl. The spot, promoting the brand's men care line, is a new cut of its "Real Dad Moments" ad it debuted during Father's Day last year, featuring a host of men in touching father-child moments.

The commercial was created out of Davie Brown Entertainment/The Marketing Arm and was based on brand research that found men believed the media didn't adequately reflect their real childcare roles. Three-quarters of dads said that they felt responsible for their kids' well-being, but only 20% of them thought that role was portrayed in the media.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Jan 20, 2015
Agency:
The Marketing Arm
Client:
Dove
Director:
Rob Meltzer
Agency:
Davie Brown Entertainment
Tags
Category
Genre
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age