Creativity

Dove Targets Dads in Super Bowl Ad

Published on Jan 20, 2015

Editor's Pick

Unilever's Dove announced that it will be featuring a dad-themed ad during the Super Bowl. The spot, promoting the brand's men care line, is a new cut of its "Real Dad Moments" ad it debuted during Father's Day last year, featuring a host of men in touching father-child moments.

The commercial was created out of Davie Brown Entertainment/The Marketing Arm and was based on brand research that found men believed the media didn't adequately reflect their real childcare roles. Three-quarters of dads said that they felt responsible for their kids' well-being, but only 20% of them thought that role was portrayed in the media.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jan 20, 2015
Agency:
The Marketing Arm
Client:
Dove
Director:
Rob Meltzer
Agency:
Davie Brown Entertainment

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.