Creativity

Dove Asks What If Women's Negative Self-Talk Was Said Out Loud?

Brand Asked Two Actresses to 'Bully' Each Other With Real Women's Self-Loathing

Published on Mar 27, 2015

Editor's Pick

For its latest revealing beauty stunt, Dove took the negative inner thoughts from various real French women and imagined how they would sound if people said them out loud to someone else. The brand asked the women to write down their self-loathing self-talk about their own looks in a journal, and then hired two actresses to say them out loud to each other in a public environment, with the original women looking on. Even the actresses balk at some of the comments, which only serves to underline the point more: if we treated others the way we treat ourselves, we'd be the worst kind of bully.

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About

Credits

Date
Mar 27, 2015
Agency:
Ogilvy & Mather Paris
Client:
Dove
Executive Creative Director:
Baptiste Clinet
Creative Director:
Juana O'Gorman
Creative Director:
Beatrice Lassailly Ramel
Creative Director:
Florian Bodet
Senior Copywriter:
Maureen McCabe
Senior Art Director:
Lisa McLeod
Planning:
Pauline Desforges
Planning:
John Stuart
Planning:
Laura Borot
Planning:
Rui Ferreira
Producer:
Coralie Cupillard
Production Company:
Henry de Czar - Paris
Director:
Pierre Edelmann
Music:
Apollo
Agency Supervisor:
Maria Gloria Moya
Agency Supervisor:
Stephane Orhan
Agency Supervisor:
Laurent Chauffeteau
Agency Supervisor:
Nadia Lasfar

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