Dove Restyles Its Bottles to Look Like 'Real' Body Shapes

Limited-Edition Pack Designs Underline 'Real Beauty' Message

Published on

Editor's Pick

Dove's latest effort in its "Real Beauty" campaign extends to its packaging; to underline its message about beauty diversity, the brand created limited-edition versions of body wash bottles representing different body shapes and sizes.

Each of the six designs of "Real Beauty Bottles," created by Ogilvy London, has a different combination of size, curves and edges. Dove produced 6,800 bottles across three Unilever plants, and they have been sent to fans of the brand and beauty influencers in 15 different countries. So far, social media posts on the bottles have appeared in countries including France, Canada and Russia.

Sophie Galvani, Dove Global Brand Vice President, said in a statement: "Celebrating real beauty is at the heart of everything we do. We wanted to take it a step further and into the products themselves, using this to express our passion for beauty diversity. Just like the real women who feature in our advertising, now our product comes in all shapes and sizes as well."

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


May 04, 2017
Ogilvy London
Global Executive Creative Director:
Andre Laurentino
Executive Creative Director:
Gerald Lewis
Chief Creative Officer:
Emma De La Fosse
Creative Chairman:
Charlie Wilson
Lorenzo Spadoni
Global ECD Social Lab:
Mauro Rodriguez
Design Director:
Dave Towers
Victoria Smith
Managing Director:
Cathy Saidiner
Managing Partner:
Neil Yoxall
Global Business Partner:
Sam Pierce
Global Account Director:
Georgina Howard
Account Manager:
Catherine Flint
Account Manager:
Annabelle Bould
Account Executive:
Zareen Siddiqui
Rick Guest
Frankie Lodge
Director of Photography:
Steve Langmanis
Tom Werber
Music Production:
The Huntsmen
Music Production:
Phil Lawlor
Executive Vice President:
Steve Miles
Global Vice President:
Sophie Galvani
Global Brand Director:
Dinara Bekmansurova
Global Senior Communications Manager:
Claudia Tezcan

See more credits

Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age