Creativity

Dove: Real Beauty Sketches (Sketch)

Ogilvy Brazil uses FBI-trained sketch artist to create portraits

Published on Apr 16, 2013

Editor's Pick

Dove conducted a social experiment to prove that women are more beautiful than they themselves think, as part of its ongoing focus on "real" beauty in its advertising.

In a campaign by Ogilvy Brazil, filmed by John X Carey of Paranoid in a San Francisco loft, the beauty brand employed FBI-trained forensic sketch artist Gil Zamora, who usually sketches people described by crime eyewitnesses. First he drew portraits of women according to their own description, and then he drew portraits of those same women according to strangers who had met them on the day. The differences between how they describe themselves and how others describe them are immediately striking.

The full campaign includes a short documentary, four films documenting women's reactions to the portraits, and outdoor executions.

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About

Credits

Date
Apr 16, 2013
Agency:
Ogilvy Brazil
Chief Creative Officer:
Anselmo Ramos
Client:
Dove
Executive Creative Director:
Roberto Fernandez
Executive Creative Director:
Paco Conde
Art Direction:
Diego Machado
Copywriter:
Hugo Veiga
Artist:
Gil Zamora
Producer:
Veronica Beach
Junior Producer:
Renata Neumann
Business Manager:
Libby Fine
CEO:
Luis Fernandez Musa
Group Account Director:
Valeria Barone
Account Director:
Ricardo Honegger
Production Company:
Paranoid
Director:
John X. Carey
Executive Producer:
Jamie Miller
Executive Producer:
Claude Letessier
Line Producer:
Stan Sawicki
Director of Photgraphy:
Ed David

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