Creativity

Dove Shows the Drawbacks to Shiny, Lustrous Locks

Ogilvy & Mather Brazil shows how great hair-on the wrong head- can have calamitous results

Published on Mar 19, 2013

Editor's Pick

Are guys allowed to have great hair? Well, according to Unilever's Dove, and agency Ogilvy & Mather Brasil, there are drawbacks to shiny, lustrous locks, as seen in this hilarious new commercial directed by Hungry Man's Carlao Busato.

The spot plays with the conventions of the female-targeted hair care category--artificially-enhanced sweeping, swooping head swooshes--to home in on a different sort of personal products shopper, your everyday guy.

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About

Credits

Date
Mar 19, 2013
Agency:
Ogilvy & Mather Brazil
Client:
Dove
Creative Vice President:
Anselmo Ramos
Executive Creative Director:
Roberto Fernandez
Creative Director:
Anselmo Ramos
Creative Director:
Claudio Lima
Copywriter:
Hugo Veiga
Copywriter:
Fabio Nagano
Copywriter:
Alessandra Peixoto
Art Director:
Diego Machado
Art Director:
Renato Zandona
Producer:
Fabiano Beraldo
Producer:
Andrea Consoleto
Producer:
Juliana Lynch
Production Company:
Hungry Man Brazil
Director:
Carlao Busato
Director of Photography:
Fernando Oliveira
Executive Producer:
Alex Mehedff
Executive Producer:
Rodrigo Castello
Art Director:
Marcos Carvalheiro
Production Director:
Fernando Fanucchi
Editor:
Alberto Cardoso
Post Production:
Atomo VFX
Post Production Supervisor:
Rodrigo Oliveira
Sound Production:
LOUD
Voice Over:
Tiago Vassao

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