Creativity

Dove's Smart Billboard Turns a Rainy Day Into a Gigantic Times Square Shower

Idea Combined Tech, Media and Real-Time Weather Data

By Ann-Christine Diaz. Published on May 02, 2016

Editor's Pick

Dove turned a rainy day in New York, a cause for a Times Square showery celebration with this smart billboard created out of Havas Helia.

The digital display combined technology, media and weather data from Forecast.io to make its signage reactive to the environment around it.

It featured Alice, a Dove "Real Woman," who looks around as if she's checking the weather. The billboard followed weather data for signs of rain, and once the droplets hit, Alice began to take a shower. When the rain stopped, she showed off how Dove's Body Wash had given her softer, smoother skin -- even after just a single shower, an idea promoting the campaign's "just one shower" promise.

Recently, Havas Helia was also behind the brand's push that took a stand against hair shaming.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
May 02, 2016
Agency:
Havas Helia
Chief Creative Officer:
Mark Whelan
Client:
Dove
Executive Creative Director:
Steven Bennett Day
Creative Director:
Aaron Howard
Art Director:
Paul Campbell
Copywriter:
Steve Bartlett
Senior Account Director:
Michelle Hartmann
Agency Producer:
Charlotte Lewis
Video Production:
Studio 6
Digital Billboard Production:
Candy Space
Director / Production Company:
Narghi Dotieva
Production Company:
Evidently
Producer:
Daniel Verrier
Editor:
Evidently
Post Production:
Evidently

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.