Creativity

Dow: Hopeful

Topiary takes a trip to London.

Published on Jul 11, 2012

Editor's Pick

Dow -- despite being in a difficult advertising category -- has in recent months produced touching, emotional creative, with 'Train' and 'Bread.' For the Olympics, DraftFCB Chicago continues this trend with an adorable little 'hedge-man' that spends some time in the athletes' village, moving in to his room, practicing some fencing (topiary is particularly good at this sport) and contemplating diving into a pool. While there, he also turns off open taps and expresses dismay at an overzealous gardener, highlighting Dow's commitment to promote a sustainable Games this year, and make sure that the planet's Olympic dream, too, is realized. Skunk's Nacho Gayan directs, with an uplifting track composed and performed by Paul Hogan.

The 60-second spot premiered Tuesday night, debuting during the MLB All-Star Game.

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About

Credits

Date
Jul 11, 2012
Agency:
DraftFCB Chicago
CCO:
Todd Tilford
Client:
Dow
GCD:
Jon Flannery
Creative Director:
Ron D'Innocenzo
AD:
Derek Julin
CW:
Terin Izil
EP:
Ivo Knezevic
SR Business Manager:
Lisa Stevens
Music Supervisor:
Stump Mahoney
Production Company:
Skunk
Director:
Nacho Gayan
EP:
Shelly Townsend
EP:
Matt Factor
EP:
Daniel Bergmann
Producer:
Malachy McAnenney
Producer:
Toni Moreno
DP:
Jan Velicky
Editorial Co.:
Rock Paper Scissors
Editor:
Damion Clayton
Asst Editor:
Will Butler
EP:
Carol Lynn Weaver
Producer:
Angela Dorian
Effect/Finish:
The Mill - New York
Producer:
Rachel Stones
Producer:
Carl Walters
Senior Flame Artist:
Corey Brown
Compositing:
Rosalind Paradis
Compositing:
Dusty Diller
VFX Supervisor:
Vince Baertsoen
CG Lead:
Ajit Menon
CG Lead:
Vince Baertsoen
CG:
Cody Chen
CG:
Hassan Taimur
CG:
Tim Kim
CG:
Jules Janaud
Colorist:
Fergus McCall
Engineer:
Tom Jucarone
Producer:
Dana Fairbairn
Music:
Beta Petrol
EP:
Bryan Ray Turcotte
Composer/Artist:
Paul Hogan

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