Dow: Train

A long metaphor.

Published on

Editor's Pick

Visually stunning and artistically shot, who would think this was a spot for Dow's "vibration reduction technology"? Created out of DraftFCB Chicago, the commercial uses the metaphor of a train with people riding along on it, all shushing when they pass through urban areas. The idea is, the train uses this wonderful technology, created out of Dow, that is an intelligent solution to the problem of train noise pollution.

The background music, "Whispering Grass" by the Ink Spots, only adds to the charm and whimsy. It's a tough category to work with, since Dow solutions are often things that don't directly touch us in any way, but this one is quite the winner.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Mar 23, 2012
Agency:
DraftFCB Chicago
Client:
Dow
Director:
Nicolai Fuglsig
CCO:
Todd Tilford
GCD/Copywriter:
Jon Flannery
GCD/Art Director:
Doug Behm
CD/CW:
Ron D'Innocenzo
CW:
Terin Izil
Art Director:
Derek Julin
EP/Producer:
Ivo Knezevic
Prod. Co.:
MJZ
EP:
Emma Wilcockson
Producer:
Suza Horvat
DOP:
Dion Beebe
EFX:
The Mill - New York
EP:
Verity Grantham
EFX Supervisor:
Corey Brown
Producer:
Carl Walters
Editorial:
Final Cut - New York
Editor:
Rick Russell
Audio:
Sound Lounge
Sound Design:
Tom Jucarone
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age