Creativity

Dow: Train

A long metaphor.

Published on Mar 23, 2012

Editor's Pick

Visually stunning and artistically shot, who would think this was a spot for Dow's "vibration reduction technology"? Created out of DraftFCB Chicago, the commercial uses the metaphor of a train with people riding along on it, all shushing when they pass through urban areas. The idea is, the train uses this wonderful technology, created out of Dow, that is an intelligent solution to the problem of train noise pollution.

The background music, "Whispering Grass" by the Ink Spots, only adds to the charm and whimsy. It's a tough category to work with, since Dow solutions are often things that don't directly touch us in any way, but this one is quite the winner.

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Credits

Date
Mar 23, 2012
Agency:
DraftFCB Chicago
Client:
Dow
Director:
Nicolai Fuglsig
Chief Creative Officer:
Todd Tilford
GCD/Copywriter:
Jon Flannery
GCD/Art Director:
Doug Behm
CD/CW:
Ron D'Innocenzo
Copywriter:
Terin Izil
Art Director:
Derek Julin
EP/Producer:
Ivo Knezevic
Production Company:
MJZ
Executive Producer:
Emma Wilcockson
Producer:
Suza Horvat
Director of Photography:
Dion Beebe
Effects:
The Mill - New York
Executive Producer:
Verity Grantham
Effects:
Corey Brown
Producer:
Carl Walters
Editorial:
Final Cut - New York
Editor:
Rick Russell
Audio Producer:
Sound Lounge
Sound Design:
Tom Jucarone

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