Creativity

Dr. Debra Glassman: Starbrite Packaging

A whitening toothpaste developed by Dr. Debra Glassman, a New York cosmetic dentist whose celeb mouths include Jessica Simpson, Usher and American Idol judge Randy Jackson, is on sale at 71 Victoria's Secret flagship stores, with p

Published on Nov 30, 2006

Editor's Pick

A whitening toothpaste developed by Dr. Debra Glassman, a New York cosmetic dentist whose celeb mouths include Jessica Simpson, Usher and American Idol judge Randy Jackson, is on sale at 71 Victoria's Secret flagship stores, with packaging designed by New York's MoxieTM. "The bright pink package will fit right in with the signature pink-branded stores," says MoxieTM CD Tammy Vaserstein. "While other whitening toothpaste packages look medicinal and clinical, Starbrite

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About

Credits

Date
Nov 30, 2006
Creative Director:
Tammy Vaserstein
Client:
Dr. Debra Glassman
Agency:
MoxieTM

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