Creativity

Dr. Pepper: /1 Montage

One of one.

Published on Dec 26, 2012

Editor's Pick

Dr Pepper is underscoring its uniqueness with a TV campaign that is set to begin airing in early January. Created out of Deutsch, Los Angeles, the new campaign, titled "/1," features real people who have one-of-a-kind stories and charts their journey from being one of seven billion to becoming one of one. The commercial features unique individuals like Mikaela Mayer, female boxer and roller derby queen Jen Mayfield. Read more about the effort at AdAge.com.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Dec 26, 2012
Agency:
Deutsch Los Angeles
Client:
Dr. Pepper

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.