Creativity

Dr. Pepper Celebrates The Achievements of a Really Good Looking Man

New 'One of a Kind' spot spotlights achievements of more superficial type

Published on May 20, 2013

Editor's Pick

Dr. Pepper turns its "One of a Kind" spotlight, which has previously focused on notable achievers like a roller-derbying mom or female boxers, on a trailblazer of a different kind: the extremely good looking man.

A new spot by Deutsch Los Angeles purports to turn the recent trend of beefcake advertising (see: Liquid Plumr) by brands that have nothing to do with good looks on its head. While car companies and others have been doing this with hot women for years, the agency decided that it needed to do something about the male-centric trend, and feature a hot young male model being celebrated just because he's simply gorgeous.

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About

Credits

Date
May 20, 2013
Agency:
Deutsch Los Angeles
CCO:
Mark Hunter
Client:
Dr. Pepper
GCD:
Brett Craig
CD:
Xavier Teo
ACD:
Erick Mangali
ACD:
Chris DiNinno
ACD:
Lehr E. Ryan
Director of Integrated Production:
Vic Palumbo
EP:
Lisa K. Johnson
Director of Content Production:
Victoria Guenier
Director:
Craig Brett
Director:
Mangali Erick
DOP:
Greig Fraser
1st AD:
Anthony Dimino
Editorial Company:
Spot Welders
Post Facility:
Company 3
VFX:
Arsenal FX
Music:
Elias Arts
Audio:
Play Studios

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