Adorable Mop Dog Stars in Dr Pepper's Newest Ad

A Hairy Stray Helps Relay Brand Tag to 'Always Be One of A Kind'

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Editor's Pick

An adorable mop dog -- or Komondor, for you canine fans -- is the star of a Dr Pepper ad sporting the brand's fresh tagline, "Always Be One of A Kind."

The heartfelt spot features a mop dog's quest to fit in (although we're wondering why such a cuddly-looking critter would have any self-image issues). While roaming the streets alone, the stray stumbles upon a Dr Pepper driver who puts him in his truck. But right as he's about to drop him off at an animal shelter, he has a change of heart and - you guessed it - decides to keep the pup.

The campaign aims to put a more empowering twist on the brand's classic signature, "One of a Kind." The mop dog ad debuted during the first College Football Playoff National Championship Game. The next spot is set to release this summer, with additional work in the campaign to roll out throughout the year. In the future, the CFPC Game will be an important platform for Dr Pepper. While the brand has been a sponsor of college football for more than 20 years, in 2015 its involvement will expand to include a six-year contract as the official presenting sponsor of the College Football Championship trophy.

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About

Credits
Date
Jan 13, 2015
Agency:
Deutsch - L.A.
Chief Creative Officer:
Pete Favat
Client:
Dr. Pepper
EVP, Executive Creative Director:
Brett Craig
Creative Director:
Ryan Lehr
Creative Director:
Erick Mangali
Art Director:
John Baker
Copywriter:
Chris Jones
SVP, Group Planning Director:
Mitch Polatin
Director of Integrated Production:
Vic Palumbo
VP, Executive Producer:
Megan Meloth
Music Director:
Dave Rocco
Director of Integrated Business Affairs:
Abilino P. Guillermo
Director of Broadcast Traffic:
Carie Bonillo
Sr. Broadcast Traffic Manager:
Gus Mejia
Senior Business Affairs Manager:
Teri Donner
Broadcast Traffic/Talent Payment Coordinator:
Terence Dowling
Director, Concept Production:
Suzanne Polverino
Senior Concept Producer:
Sam Barbera
Production Company:
Imperial Woodpecker
Director:
Simon McQuoid
Director of Photography:
Roman Vasyanov
Executive Producer:
Charlie Cocuzza
Executive Producer:
Doug Halbert
Line Producer:
Anita Wetterstedt
Editorial House:
Cut + Run
Editor:
Steve Gandolfi
Assistant Editor:
Sean Fazende
Assistant Editor:
Kendra Juul
Head of Production:
Amburr Farris
Executive Producer:
Carr Shilling
Managing Director:
Michelle Eskin
Post Facility:
The Mill, LA
VFX Executive Producer:
Sue Troyan
Color Executive Producer:
Thatcher Peterson
Senior VFX Producer:
Kait Boehm
Color Producer:
Natalie Westerfield
Production Coordinator:
Benjamin Sposato
2D Lead:
Adam Lambert
2D Artist:
Patrick Munoz
2D Artist:
Tim Robbins
3D Artist:
Michael Kash
3D Artist:
Steven Olsen
Colorist:
Adam Scott
Audio Post Company:
Lime Studios
Mixer:
Mark Meyhaus
Assistant:
Matt Miller
Executive Producer:
Susie Boyajan
Music Composition:
Elias Arts
ECD:
Vincenzo LoRusso
CD:
Mike Goldstein
EP:
Ann Haugen

See more credits

Category
Genre
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