Creativity

Dr. Pepper: Status Takeover

How much embarrassment can you tolerate?

Published on May 28, 2010

Editor's Pick

Lean Mean Fighting Machine and Dr. Pepper want to take over your Facebook status and give you a chance to win £1,000 as part of the brand's "What's the worst that could happen" campaign. Sign in through Facebook and choose the level of shame you're willing to tolerate-from mild to properly embarrassing. Your status will then be automatically with a humiliating revelation at a random time during the day. The more shame you can take, the better your chance is of winning the £1,000 prize, which will be awarded weekly for the next ten weeks.

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About

Credits

Date
May 28, 2010
Agency:
Lean Mean Fighting Machine
Client:
Dr. Pepper
Copywriter:
Dom Moira
Copywriter:
Kieron Roe
Producer:
Rachel Bishop
Developer:
Christine Albrecht
Designer:
Anna Charity
Planner:
Amandine Greiner

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