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Dr. Pepper: Status Takeover

How much embarrassment can you tolerate?

Editor's Pick

Lean Mean Fighting Machine and Dr. Pepper want to take over your Facebook status and give you a chance to win £1,000 as part of the brand's "What's the worst that could happen" campaign. Sign in through Facebook and choose the level of shame you're willing to tolerate-from mild to properly embarrassing. Your status will then be automatically with a humiliating revelation at a random time during the day. The more shame you can take, the better your chance is of winning the £1,000 prize, which will be awarded weekly for the next ten weeks.

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About

Credits
Date
May 28, 2010
Agency:
Lean Mean Fighting Machine
Client:
Dr. Pepper
Copywriter:
Dom Moira
Copywriter:
Kieron Roe
Producer:
Rachel Bishop
Developer:
Christine Albrecht
Designer:
Anna Charity
Planner:
Amandine Greiner
Category
Latest Creativity News on Ad Age

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