Creativity

DraftKings Wants to Cure Your Thanksgiving 'Thanxiety'

An Antidote to Heartwarming Holiday Marketing

By Alexandra Jardine. Published on Nov 16, 2017

Editor's Pick

Just in case you're sick of all the heartwarming holiday spots around at the moment, here's a campaign that provide an antidote. Fantasy sports contest provider DraftKings is basing its holiday social media campaign around the notion of "Thanxiety" -- anxiety about spending Thanksgiving with your relatives.

The campaign, via Deutsch New York, involves a "Dr. Aftkings" taking players through the causes and symptoms of this unfortunate condition -- for example, one tweet reads "Thanxiety can strike when your family mixes politics and wine." At the end of each piece of content, he makes his conclusion clear: the only way to get through Thanksgiving unharmed is to play DraftKings.

The camapign is running till Nov. 26 across DraftKings' Instagram, Twitter and Facebook channels.

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About

Credits

Date
Nov 16, 2017
Agency:
Deutsch New York
Client:
DraftKings

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