Creativity

Dramamine Meets Virtual Reality in This Extreme Test for Motion Sickness Sufferers

iStrategy Labs Ties Healthcare Brand to Trending Technology

By Alexandra Jardine. Published on Aug 05, 2015

Editor's Pick

Virtual Reality is well-known to make people a little queasy. Researchers have been working to resolve that problem, but in the meantime, iStrategyLabs and its client Dramamine have another solution to the familiar side-effect of the increasingly popular technology.

To promote the effectiveness of the well-known nausea med, iStrategyLabs put a bunch of people on Dramamine who suffer from motion sickness through an extreme VR test, involving roller coasters and fighter jets. The filmed experiment seems to prove that the drugs indeed work (and allow people to have some fun at the same time).

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Credits

Date
Aug 05, 2015
Agency:
iStrategyLabs
Client:
Dramamine

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