Creativity

Dreamworks Kung Fu Panda: Jack Black YouTube Epicness

Kung Fu Panda Chops Up YouTube

Published on May 12, 2011

Editor's Pick

Hand it to YouTube: its the video service has some of the most creative display advertising. DreamWorks Animation's "Kung Fu Panda 2" is the latest to break the mold, or at least put a new spin on what's become a YouTube tradition. In a new video that debuted Tuesday on major video sites, "Jack Black YouTube Epicness!! You Got To See It To Believe It!!", "Kung Fu" star Jack Black in seen rehearsing lines for the summer sequel, out May 26, with a special surprise to all who click on a "Click For Epicness" button at the clip's end.

The button redirects viewers to a DreamWorks Animation brand page where Black, now embodied as Po the cartoon panda, instructs viewers to drag a series of behind-the-scenes clips from the film into the video player. Po then karate chops up to three clips before the YouTube page is effectively "destroyed," redirecting the viewer to watch a trailer for "Kung Fu Panda 2."

Read more the rest of the story on Adage.com.

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