Creativity

Dreyer's Captures Real-Life Family Moments in This Emotive Spot

Reset's Johnny Green Directs Ad Set to Cover of 'True Colors'

By Alexandra Jardine. Published on May 02, 2016

Editor's Pick

Real-life families feature in a new spot for Dreyer's ice cream, set to a haunting cover of Cyndi Lauper's "True Colors" by Swedish artist Ane Brun. Captured by Reset's Johnny Green, the ad, by Goodby Silverstein & Partners, is an emotive montage of authentic family moments, from a septuagenarian's birthday party to Dads swimming with their kids to a young couple gazing into each other's eyes on a fairground ride.

The tagline, "Celebrating togetherness since 1928," is part of a new positoning for the brand that focuses on gathering with families and friends. As well as the online 90-second film seen here, there will be a 30- second TV version and an integrated campaign including print ads also featuring real families.

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About

Credits

Date
May 02, 2016
Agency:
Goodby Silverstein & Partners
Client:
Dreyer's Ice Cream
Co-Chairman:
Rich Silverstein
Creative Director:
Sam Luchini
Creative Director:
Roger Baran
Associate Creative Director:
Tristan Graham
Art Director:
Sam Luchini
Copywriter:
Roger Baran
Copywriter:
Tristan Graham
Designer:
Todd King
Director of Broadcast Production:
Tod Puckett
Senior Broadcast Producer:
Conor Duignan
Broadcast Producer:
Molly Troy
Managing Partner:
Robert Riccardi
Account Director:
Erin Fromherz
Account Manager:
Kaitlin Ginnetti
Account Manager:
Lindsay Agosta
Assistant Account Manager:
Leah Tichansky
Director of Brand Strategy:
Bonnie Wan
Director of Communications:
Meredith Vellines
Brand Strategist:
Gabriella Svensk
Business Affairs Manager:
Jane Regan
Production Company:
Reset
Director:
Johnny Green
Director of Photography:
Jeremy Rouse
Producer:
Aris McGarry
Executive Producer:
Jeff McDougall
Editorial Company:
CARTEL
Editor:
Kyle Valenta
Assistant Editor:
Micah Chase
Senior Producer:
Meagen Carroll
Managing Partner:
Marc Altshuler
Finishing Company:
Electric Theatre Collective
Flame:
John Price
Colorist:
Aubrey Woodiwiss
Producer:
Kate Hitchings
End Treatment Graphics Company:
eLevel
Director:
PJ Koll
Creative Director:
Mike Landry
Animator:
Anthony Enos
Animator:
Luke Davisson
Music:
True Colors
Music Supervisor:
Todd Porter
Sound Design:
Lime Studios
Sound Designer:
Joel Waters
Mix Company:
Lime Studios
Mixer:
Joel Waters at Lime Studios
Assistant Mixer:
Stephen Fredericks
Executive Producer:
Susie Boyajan

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