Like Penguins and Fleetwood Mac? Then You'll Love This Dubai Airports Spot

A South American Humboldt Takes a Trip to the Desert

Published on

Editor's Pick

Thanks to John Lewis's Monty, we know penguins are a real draw in ads at the moment.

In this spot for Dubai Airports, London agency Hometown takes a penguin somewhat incongruously to the Middle East. The cute penguin (note -- a South American Humboldt called Pedro, not an Adelie like Monty) takes a walk around the airport, sampling everything from shopping to saunas and sushi, all to the strains of Fleetwood Mac's "Go Your Own Way." It shouldn't work, but it does, and if you like both penguins and Fleetwood Mac, you'll probably love it.

The campaign will run across YouTube and Facebook and on the airport's digital screens, while Pedro inevitably also gets his own Twitter account.

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About

Credits
Date
Mar 10, 2015
Agency:
Hometown
Client:
Dubai Airports
Creative Director:
David Gamble
Art Director:
Marc Owens
Copywriter:
Matt Tassell
Business Director:
Sarah Wood
Agency Producer:
Khirsty McCarter
Director/Production Company:
Joe Connor
Director/Production Company:
Chief Productions
Producer:
Colin Offland
Editor:
Paul Ferdenzi
Post Production:
Chief
Sound Design:
Jungle Studios
DOP:
Simon Hawken
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