Creativity

A White-Washed, Futuristic Dystopia Sets the Scene for Gorgeous Dulux Ad

Daniel Wolfe Directs BBH's Follow Up Spot to 'Prohibition'

Published on Mar 12, 2015

Editor's Pick

Paint brand Dulux has imagined a world without color before, in last year's gorgeous spot from BBH London that took its cues from Prohibition-era America. Now, it transports the same idea to a futuristic, dystopian setting -- think "1984," or "The Hunger Games" -- set in a vast city painted white.

Our hero, a young painter, gets splashed with color then pulled aside by a woman who turns out to be a member of a rebel movement. In their hideout, he experiences color for the first time. The gorgeous film is directed by Daniel Wolfe through Somesuch; there's also an interactive version where you can click on different colors in the hideout to see the paint version, and the campaign will be supported by social content from Analogfolk London.

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Credits

Date
Mar 12, 2015
Agency:
BBH London
Client:
Dulux
Production Company:
Somesuch
Director:
Daniel Wolfe
Client:
Johnny Corbett, Dulux Senior Marketing Manager
Creative Team:
Richard Hooley
Creative Team:
Victoria Jagger
Creative Director:
Martha Riley
Creative Director:
Nick Allsop
Strategist:
Shib Hussain
Director, Strategy:
Tom Roach
Business Lead:
Neil Yoxall
Director Team:
Hannah Madden
Producer:
Kirsty Dye
Production Company:
Somesuch
Director:
Daniel Wolfe
Executive Producer:
Tim Nash
Producer:
Douglas Meese
Director, Photography:
Robbie Ryan
Grading:
Framestore
2D:
Duncan Malcolm at Glassworks
Editor/Editing House:
Jordi Bares at Glassworks
Editor/Editing House:
Dominic Leung @ TRIM
Sound Design:
Andy Shlley
Sound Design:
Stephen Griffiths
Sound Mixing:
Jack Sedgwick
Sound Mixing:
Wave Studios

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