Creativity

Dulux Imagines a Prohibition-Era World Without Color

BBH's New Television Spot for Paint Brand is Gorgeous

Published on Feb 28, 2014

Editor's Pick

Men and women trudge along in a dreary, colorless world in BBH London's newest spot for paint manufacturer Dulux. The 60-second film, directed by Christian and Patrick, was shot in South Africa. It takes cues from Prohibition-era America, which in fact wasn't black-and-white, but probably felt that way because of the no alcohol thing. The spot centers on a red-haired woman who ignores the advances of her male neighbor as she walks along in a grey city. But a dramatic police chase results in her getting introduced to cans and cans of bright, vivid color, one of which she smuggles into her coat, using it to paint her apartment a vivid teal.

That color changes her entirely, opening her up to the beautiful world of possibilities around her ��" which includes noticing how cute that guy across the street really is.

The campaign is part of a larger marketing strategy for Dulux. It will include a social campaign via Analogfolk that will remove color from Dulux's Facebook, Twitter and Pinterest pages.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Credits

Date
Feb 28, 2014
Agency:
BBH London
Client:
Dulux
Creative Team:
Martha Riley
Creative Team:
Richard Glendenning
Creative Director:
Nick Allsop
Team Manager:
Hannah Madden
Team Director:
Tracey McIntosh
Strategy Director:
Tom Roach
Strategic Business Lead:
Ann-Marie Costelloe
Producer:
Georgina Kent
Producer:
Ruben Mercadal
Assistant Producer:
Phil Cross
Assistant Producer:
David Lynch
Production Company:
Park Pictures
Director:
Christian & Patrick
Executive Producer:
Stephen Brierley
Producer:
Richard Fenton
Director of Photography:
Benoit Delhomme
Post Production:
Electric Theatre Collective
Producer:
Matt Williams
Shoot Supervisor:
Yourick Van Impe
Lead Flame Artist:
Giles Cheetham
Flame:
Andrew Stewart
Flame:
Yourick Van Impe
Nuke:
James Belch

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.