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Upload Your Donut-Eating Selfie For Dunkin's Shark Week Competition

Dunkin' Will Also Sell Shark Week Donut With Life Preserver Design

Published on Jul 30, 2014

Editor's Pick

It seems there is no end to the marketing around this year's Shark Week on the Discovery Channel. The latest promotion sees Dunkin' Donuts creating a Shark Week-inspired donut and launching an interactive competition around the programming.

From August 4, Dunkin restaurants nationwide will sell the Shark Bite Donut, which features a yeast ring donut topped with white and red icing designed to resemble a life preserver. To promote it, customers are being invited to joins an online competition dubbed "Take a Bite, Take a Pic." Anyone who shares a selfie taking a bite out of a Donut on Twitter or Instagram using the hashtag #DDSharkWeek is eligible to win prizes including a $100 Dunkin' Donuts Card and a Shark Week Prize Pack. Participants could be featured on Discovery Channel's "Shark After Dark" and the winning pictures also may be featured on Dunkin' Donuts' billboard in Times Square.

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Date
Jul 30, 2014
Client:
Dunkin Donuts

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