Creativity

Dunkin' Donuts: Slacker Heaven

Lazy? Sluggish? No energy? Dunkin' Donuts feels your pain, slacker. Which is why they created their espresso-laced iced coffee drink Turbo Ice, and brought in advergaming company BrandGames to create an online game to play up its virtues. Vis

Published on Jan 12, 2006

Editor's Pick

Lazy? Sluggish? No energy? Dunkin' Donuts feels your pain, slacker. Which is why they created their espresso-laced iced coffee drink Turbo Ice, and brought in advergaming company BrandGames to create an online game to play up its virtues. Visitors to the website can explore the cluttered living room of the Slacker Turtle—a listless teen wearing the bottom half of a turtle suit—and his buddy, a frenzied foot-tapping hare. Clicking on various objects around the room allows you to access a game that pits the Slacker Turtle in a race against the speedy hare, or funny flash-animated videos of the Turtle in action—or inaction, as the case may be.

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About

Credits

Date
Jan 12, 2006
Client:
Dunkin' Donuts
Art Director:
Elliot Hay
Senior Producer:
Tera Caldwell
Creative Director:
Scott Randall
Media Management:
Andy Rosenbloom
Account Director:
Jim Wexler
Animation:
Karl Kotas
Sound Design:
John Gray
Agency:
BrandGames

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