Don't Go Camping Without a Trusted Battery, Warns Duracell's Latest Spot

Andreas Nilsson Helms Humorous Ad for the Battery Brand

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Duracell is continuing its "Trust is Power" themed campaign with a new spot helmed by Volvo "Epic Split" director Andreas Nilsson.

This one concerns a camping trip, and all the things that could go wrong thanks to the seemingly unimportant move of taking the wrong battery. Our camper doesn't bother to use a Duracell battery in his torch, and next thing he knows he's stumbling in the dark, rolling through a campfire wrapped in a non flame-retardant tent and ending up in a muddy pigsty. (The "catastrophic consequences" theme reminds us of DirecTV's long-running ads.)

Wieden & Kennedy New York is behind the campaign, with production via Biscuit.

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May 16, 2017
Wieden & Kennedy New York
Executive Creative Director:
Karl Lieberman
Creative Director:
Jaclyn Crowley
Creative Director:
Eric Helin
Brock Kirby
Art Director:
Sezay Altinok
Head of Integrated Production:
Nick Setounski
Executive Producer:
Alison Hill
Associate Producer:
Alexey Novikov
Director of Brand Strategy:
Dan Hill
Strategy Director:
Sean Staley
Brand Strategist:
Cristina Pansolini
Social Strategist:
Liz Lightbody
Account Director:
Mike Welch
Management Supervisor:
Meghan Mullen
Account Supervisor:
Mike Mueller
Account Executive:
Jamie Robinson
Comms Planner:
Stuart Augustine
Business Affairs:
Michael Moronez
Project Manager:
Ava Rant
Traffic Manager:
Sonia Bisono
Traffic Manager:
Andy Hume
Production Company:
Local Service Company:
Andreas Nilsson
Managing Director:
Shawn Lacy
Executive Producer:
Holly Vega
Head of Production:
Rachel Glaub
Head of Production:
Mercedes Allen
Line Producer:
Jay Veal
Production Supervisor:
Jennifer Berry
Editorial Company:
Rock Paper Scissors
Carlos Arais
Ashley Bartell
Cutting Assistant:
Christopher Fetsch
VFX Comapny:
The Mill
Executive Producer:
Melanie Wickham
Clairellen Wallin
VFX Shoot Supervisor:
Westley Sarokin
2D Lead Artist:
Mikey Smith
2D Artist:
Sungeun Moon
2D Artist:
Molly Intersimone
2D Artist:
Chris Sonia
Zachary Franciose
Telecine Company:
Tom Poole
Mix Company:
Sound Lounge
Justin Kooy

See more credits

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