Creativity

Duracell's Canadian Bus Shelter Heats Up When Occupants Hold Hands

Latest Heated Bus Shelter Stunt Took Place In Montreal

Published on Mar 13, 2014

Editor's Pick

The polar extremes of this past winter have certainly been good for one thing -- heated bus shelter campaigns. We've seen a tourist campaign for Fort Lauderdale, a campaign for a homeless charity underlining lack of heat and one for Coke giving Swedes a taste of summer. The latest is Duracell, whose Montreal bus shelter, devised by Cossette, only heats up if its occupants hold hands (forming a human chain between two sides of the shelter which activate the heat). Although a number of YouTube commenters seem worried about the spread of germs, it's an idea that brings a smile to commuters' faces -- which surely is the point of the campaign, titled "Moments of Warmth."

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About

Credits

Date
Mar 13, 2014
Agency:
Cossette Montreal
Client:
Duracell

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