A Grandfather's World Opens Up in Duracell's Touching Short Film

'Mad Men' Actor John Slattery Provides V.O. in Effort Tied to National Hearing Month

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To promote its batteries for National Hearing Month in May, Duracell has enlisted Mad Men's John Slattery for a voiceover in a touching video to support its giveaway of 50,000 free hearing tests.

The "Stay Connected" film from Anomaly, directed by Park Pictures' Vincent Haycock, tells the story of a grandpa who's losing out on some key things in life -- like hearing the grandchild he's babysitting crying in the distance -- because of hearing loss.

The condition affects 48 million Americans, but 80% of those over 65 who are affected don't seek treatment, according to Duracell, recently sold to Berkshire Hathaway from Procter & Gamble Co. The free tests can be done via touch-tone phone, administered by the non-profit group National Hearing Test.

This story also appears in Ad Age's the Lowdown.

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About

Credits
Date
May 04, 2016
Agency:
Anomaly New York
Client:
Duracell
Director:
Vincent Haycock
Production Company:
Park Pictures
Executive Producer:
Jackie Kelman Bisbee
Executive Producer:
Dinah Rodriguez
Producer:
Alec Sash
Director of Photography:
Robert Elswit
Category
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