Creativity

Seattle Seahawks' Derrick Coleman Trusts His Power for Duracell

Saatchi N.Y. Showcases the Deaf Running Back

Published on Jan 13, 2014

Editor's Pick

Seattle Seahawks running back Derrick Coleman -- whose team beat the New Orleans Saints this past weekend to advance to the NFC Championship Game -- is deaf. That might seem like an unsurmountable fact -- but the athlete never let that happen, choosing instead to "trust his power" instead. Saatchi New York ties that to Duracell in a stirring new spot directed by AG Rojas via Park Pictures.

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About

Credits

Date
Jan 13, 2014
Agency:
Saatchi & Saatchi New York
Client:
Duracell
ECD:
Peter Moore Smith
CD:
Garrett Jones
CD:
Billy Leyhe
Chief Production Officer:
Tania LeSieur
Director of Content Production:
John Doris
Senior Producer:
Danny Miller
Senior Art Director:
Nathan Wigglesworth
Senior Copywriter:
Lincoln Boehm
Prod. Co.:
Park Pictures
Director:
AG Rojas
DOP:
Linus Sandgren
EP:
Mary Ann Marino
Line Producer:
Gabrielle Yuro
Editing:
Whitehouse Post
Sound Design:
740 Sound Design
Animation:
Mass Market

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