Creativity

Duracell: Trust Your Power

Not letting anything hold you back.

Published on Sep 26, 2012

Editor's Pick

What is power? It's not just about moving forward, but about not letting obstacles and naysayers hold you back. That's what Duracell is all about, in this short film featuring San Francisco 49ers linebacker, Patrick Willis, directed by Eliot Rausch and Uber Content. Narrated by Willis, the film looks back at the player's life, beyond his football career and into his tough childhood, and is accompanied by a social media campaign that invites you to share stories of when you trusted your own power.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Credits

Date
Sep 26, 2012
Agency:
Saatchi & Saatchi New York
Client:
Duracell
Production Company:
Uber Content
Director:
Eliot Rausch
Chief Creative Officer:
Con Williamson
Creative Director:
Justin Ebert
Creative Director:
Alex Lea
Creative Director:
Peter Smith
Art Director:
Nate Ripp
Agency Producer:
Peter Feldman
Production Company:
Uber Content
Director:
Eliot Rausch
Executive Producer:
Preston Lee
Executive Producer:
Phyllis Koenig
Executive Producer:
Steve Wi
Director of Photography:
Ed David
Editorial:
Rock, Paper, Scissors
Composer:
Adam Taylor

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.