Creativity

It All Goes Wrong for Santa in Duracell's Funny Holiday Ad

Spot by W&K and Andreas Nilsson Imagines His Fall From Grace

By Alexandra Jardine. Published on Nov 27, 2017

Editor's Pick

Duracell is serving up a holiday version of its Trust is Power campaign, in which the consequences of using non-Duracell batteries prove catastrophic, with a spot in which Santa Claus himself falls from grace.

In the funny new ad, directed by Andreas Nilsson for Wieden & Kennedy New York, Santa ponders the outcome of choosing a different battery. First, chaos ensues as a series of screaming kids have meltdowns when their toys don't work. He's threatened by an angry mob on live TV. A boardroom of elves decides to fire him, and he's replaced by a smooth-looking younger Santa. His sleigh is repossessed and he gets a roasting on social media. Even Rudolph deserts him. Thank goodness it's only in his imagination.

The film is accompanied by a series of radio Christmas carols and social content.

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About

Credits

Date
Nov 27, 2017
Agency:
Wieden & Kennedy New York
Client:
Duracell
Director:
Andreas Nilsson
VFX Creative:
The Mill
2D Lead Artist:
Jimmy Bullard
3D Lead Artist:
Jasper Kidd
2D Artist:
Heather Kennedy
2D Artist:
Ting Jung-Hsu
2D Artist:
Yoon-sun Bae
2D Artist:
Kevan Lee
3D Artist:
Alex Allain
3D Artist:
Constance Bensen
3D Artist:
Incheol Jeong
3D Artist:
Chris Hill
Matte Painting:
Charles Lee
Matte Painting:
Marc Samson
Matte Painting:
Marco Iozzi
Design:
Jaime Alberto Flores
Executive Producer:
Melanie Wickham
Producer:
Luis Martin
Production Coordinator:
Zach Fortin
Shoot Supervisor:
Jimmy Bullard

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